Posts Tagged ‘Photographs’

How to Set Up Your Online Jewelry Store

Tuesday, December 15th, 2009

This article is about the details of online store setup that comes before you actually go-to-market with your product. This is essential so that you don’t make mistakes that cost you time or worse, discourage you from continuing. Selling online is an art and a science and this article is meant to bring both together so that your store delivers results in the way you want it to.

First, the science of an online store – the features & functionality. Jewelry is a very personal purchase so it is very important that your online store have the features that display each piece of jewelry in a very fine way. There are no shortcuts on the visuals; you will have to include very beautiful photographs of your jewelry. If you can afford video, it is also another medium but only if it is of the highest quality. Beyond the visual with several angles and possibly with someone wearing it, your store should also be able to display similar or complimentary pieces, a description of each item and the option to add to a wish list while perusing your catalog. Finally, the shopping cart solution you pick must be search engine friendly that allows you to associate keywords and phrases to each piece of jewelry.

Now to the art of the site – the look and feel. It is important to create an attractive site that puts your visitors in the mood to shop with you; almost irresistible. I’m sure you have searched on the web in the past and made navigation choices based on how a website felt or worked, right? Well, you need to take this into account when creating your own, remembering that purchasing is an emotional experience and especially so when it comes to jewelry. Use soft colors, lots of white space, and patterns and lines that match your style of jewelry. Since this is really the most important part of your online store, you should consult a graphic designer for direction and possibly design of the elements with a webmaster pulling them all together. When selling online, the quality of your store’s look and feel tells your customers if you are a warehouse store or a designer label boutique.

Also, make sure your logo represents your jewelry style. Even if you have had a logo for a long time, examine it for a match for what you want to convey online in your store. Don’t just use it because it won’t cost you anything to use what you already have. Getting a logo redesign does not cost that much.

Now that you have a sense of what is required in regard to the tools and art of the site, let’s talk about the dialogue. Yes, you will need to “talk” to your customers through your words on the pages. Use every opportunity to convey your message – are you offering low cost warehouse pricing or are you displaying a limited collection of fine designer pieces? Wordsmith carefully each paragraph, each description, and your store’s name/byline. All of this matters when selling on the Internet because you do not get a second chance to correct your communication; visitors simply leave.

Constructing a store online with forethought and professional advice is more important than just opening it up and pushing it out there to get sales. In the long run, your careful planning, choice of good tools, and execution on plan is what will give you an online jewelry store that delivers sales, reinforces your brand, and delivers value over the long term to you and your customer.

Article Source:http://www.articlesbase.com/jewelry-articles/how-to-set-up-your-online-jewelry-store-1585340.html

Surviving Valentine’s Day On your Own

Tuesday, January 13th, 2009



Contrary to popular belief, Valentine’s Day is about love and not necessarily among couples only. It can also be shared amongst family, friends and anyone you would like to share love with. You can be 9 or 90 but love is something we all feel and it is definitely something we all need in both small and big ways. It keeps us happy so there’s definitely no use in letting the commercial aspects of Valentine’s actually ruin this thought for you.

The trick of overcoming that dreary feeling on this special day is to make sure that it has no chance of occurring in the first place by trying to keep yourself occupied at all times. Be it through activities, family or friends, don’t allow yourself that opportunity to sit down and look at photographs or letters that are going to leave you feeling sad, morose and lonely. Even if you do come across these pictures or other mementos by accident, make it a point to remember that at one point you were happy and, as they say, you must not have regrets about something that made you smile in the first place.

Maybe for you, Valentine’s Day is all about pretending not to be envious as friends and colleagues show off their Valentine’s gift choices for their other half, while all you wish for is to be lucky enough to even receive such a thought before or on Valentine’s Day.

Technology has provided you with more than a fair chance of finding your ‘soul mate’, far away or nearby, with just a few lines of personal information and a ‘submit’ button. If you are up to finding a date online, numerous online dating sites have mushroomed all over the internet, so your ideal date could be just a click away!

Some dating sites offer you the chance of finding enduring love while others simply offer satisfaction in the form of consenting sexual partners. Whichever way you choose to go, just remember that the choice is yours and whatever you decide to do, as long as you are happy, then nobody else can be a better judge.

This is also a recommended step for those who feel that they are fed up with the conventional methods of dating and are in the mood for trying something new. If you have tried meeting people through support groups, friends, even blind dates and none of this has worked for you, then why not give this a shot?

Cupid strikes in ways you never expect, but do try to keep your options open and have minimal expectations. When you convince yourself that you will definitely meet the love of your life this way and it doesn’t happen the only broken heart that’s going to be around is yours.

A few tips though. First, be careful of the information you reveal and don’t trust people you ‘meet’ online too quickly. Yes, the world is supposed to be full of love and all things nice like that, but there is more than a few schemers who are out to make a quick dollar.

First dates are best conducted in reasonably public places and if possible, be sure to pick a place that you know well, in case there is an emergency and you need help.

When meeting an online buddy it is usually best to tell a friend that you are meeting them, and where the meeting will take place. Some people might think that this is somehow not ‘nice’, but it is better to be safe than sorry.

What a person types in their computer to create your impression of him or her could be an entirely different picture from reality. “I eat healthy food and exercise 3 times a week” is very easy for even the laziest, most overweight person to type into their machine!

Online dating is also sometimes an opportunity for bored married folk to seek a little outside pleasure, and getting yourself involved in this situation is hardly likely to help your heart to mend. Be sure you are comfortable with the person’s background before agreeing to anything.

Considering that you will need to sign up with the website, get to know the person online and then eventually meet the person, this is not an ideal method of finding someone if you’re in a rush. This is without taking into account that there may not be anyone who captures your attention on the site anyway, and that you would require time to actually go out with these people before Valentine’s Day.

Getting the word out on the grapevine can sometimes be even faster than looking for a date online. But this also depends on who you get to help you get the word out. If there are people you can trust enough, tell them that you are looking for a date and they’ll probably have this other friend of a friend who also told them the same thing and will probably arrange for a hook up.

Remember that if you and your friends don’t have the same taste or if they are unfamiliar with your preferences, than this is likely to land you in more hot water than you can imagine.

If you find that everyone around you is going off on romantic weekend breaks, who’s to say that you can’t have your own fun in the sun? It will be even better because you are single, so the choices and decisions are all yours to make. Talk to your local travel agent or look at any of the numerous travel sites on the internet. Some travel spots and centers even offer a singles package or a singles tour group. If you have the chance of getting involved in this, then you would probably have the opportunity to meet other singles from your area or even end up knowing people from all over the world.
Time, weather and budget permitting, this is one luxury you can definitely accord yourself, especially when you are single. If you know how to sail, perfect. This would be the best time for a little sun and fun in the water.
If you don’t know how, no matter – there is still a perfect way that you can make this delight happen. Rent a sail boat along with a captain or book yourself on the next available cruise.
Reuniting with your Ex is a different twist and most people will tell you that it isn’t a wise decision. Years ago you dated someone, but then you separated and drifted apart. Now you have suddenly come into contact once again. You’re both single at the moment and find that hooking up on Valentine’s would be an excellent way to curb the Valentine blues for both of you. Maybe this is not a bad idea, but remember that while this may seem innocent enough, you should tread carefully. Years ago or one year ago, this person was your ex for a reason. Agreed, people change but that can work both ways, literally for better or worse.

At all times, stay focused! Your aim is to get a date for Valentine’s Day, not to get hitched and spend eternity together. Take into account the fact that while you are searching for someone with the intention of having a merrier Valentine’s Day, the other person may also be doing exactly the same thing. So, beyond Valentine’s Day, accept that maybe the two of you are not going to be an item and that this is not going to be the beginning of walking down the aisle.

Perhaps there’s always been this longing in you to get yourself involved in a sport, an exercise program, a dance session or even yoga. Well, here’s an excellent chance for you to get with it.
Sign up with a local gym or salsa away with a dancing school. The good thing about getting yourself into something like this would be that you are actually getting into the regime of keeping yourself healthy whilst enjoying a wonderful opportunity to meet new people. All this while keeping yourself occupied and not harping on about your single-hood.
If you feel too shy to do this alone then do it with a friend. There’s no harm in the two of you staying healthy together. But, please, do NOT do this because you saw this really hot looking person and you wish to sign up for the same course.

There are many ways to spend a happy Valentine’s Day that will ensure a pleasant experience. Explore all of the possibilities and talk to your friends.

Also, don’t forget, if you’re spending this special day with a special friend a small gift to show you care is always most desirable.

This Valentine… give her something special